.jpg)
On a global stage, travel storytellers gather to capture the essence of destinations through their lens. This is the CIFFT Tourism Press Award—a prestigious new accolade set to redefine excellence in tourism promotion.
The International Committee of Tourism Film Festivals (CIFFT) launched the CIFFT Tourism Press Award to recognize the best tourism video, evaluated by an international panel of travel journalists. The award will be presented at the World Tourism Film Awards in Valencia this November, where it will stand alongside the World’s Best Tourism Films of the Year.
The Tourism Press Award celebrates the powerful synergy between tourism and journalism, highlighting exceptional storytelling and cinematography in the tourism industry. By bringing together professionals who shape travel narratives, CIFFT aims to reward the finest productions that inspire and captivate audiences worldwide.
This year’s competition features 66 tourism videos from 23 countries. Each entry also participates in the CIFFT Circuit, a global competition for tourism videos and campaigns supported by the UN Tourism (UNWTO) and the European Travel Commission (ETC), alongside other institutions.
.png)
Entries will be evaluated by an esteemed jury of more than 80 travel journalists from leading media outlets worldwide, including former Grid Editor-in-Chief Nina Unlay. The panel includes representatives from Argentina, Australia, Austria, Azerbaijan, Bosnia and Herzegovina, Brazil, Canada, China, Croatia, Denmark, Egypt, France, Germany, Greece, Hungary, India, Ireland, Italy, Japan, Kuwait, Lithuania, Malaysia, Mexico, New Zealand, Peru, Philippines, Portugal, Singapore, South Africa, Spain, Tanzania, Uganda, the United Arab Emirates, the United Kingdom, the United States, and Uruguay.
“This initiative marks a significant milestone in CIFFT's history,” said Alexander V. Kammel, Director of CIFFT. “We are forging a unique convergence between the journalistic community, the audiovisual sector, and tourism players, all in celebration of outstanding storytelling. This award reaffirms our commitment to driving innovation and excellence in tourism promotion.”
--
